Branding for Black Giraffe

Portfolio /

Why Giraffe? Alexandru, the founder, is a consultant specialized in NVC (Non-Violent Communication) and this amazing animal is the symbol of the values and ideas that he wanted to develop into this B2B service. Black Giraffe is the twin brand of the Colored Giraffe, a co-working space dedicate to events in the creative and self-development initiatives.

The identity was built around the geometrical pattern that can be found on giraffes, wanting to suggest the idea of order and fitting the pieces back together, while also exploring a disruptive color splash, and stepping away from the classical sober business approach.

  • Strategy & naming: Alexandra Crăciun

  • Art director: David Stroe

Black Giraffe vs Colored Giraffe_ visual identity _Page_02.png
Black Giraffe vs Colored Giraffe_ visual identity _Page_03.png
Black Giraffe vs Colored Giraffe_ visual identity _Page_04.png
BlkGrf-avatar.png
BlkGrf-cover.png
Black Giraffe vs Colored Giraffe_ visual identity _Page_08.png
Black Giraffe vs Colored Giraffe_ visual identity _Page_10.png
Black Giraffe vs Colored Giraffe_ visual identity _Page_09.png
Previous

Branding and naming for „Poama Boierească”
Next

Communication for Baracca