Branding of DOT

Toast here means two things: on the one hand, it is the delicious, accessible and extremely diverse meal that everybody loves, either to grab for a quick lunch or enjoy at a get-together with friends and on the other hand, it can mean toasting as in learning to celebrate the small and great success of everyday life.

Besides managing the branding process and building this new and cool place’s identity, we have helped with the interior design and social media platforms for the first months of launching the brand. One special thing about the graphic identity is that we used handcrafted painting to obtain a dot pattern that is organic and imperfect, a pattern that cannot be transposed into a vectorial form, therefore can’t be replicated.  

• Client: District Of Toast, Cluj-Napoca, Transylvania

• Strategy & Naming: Alexandra Crăciun

• Art director: David Stroe