Branding and marketing for Meron

If you have ever been in Cluj, you have most likely spotted the bright yellow hip cafe franchise around the city. That is Meron and it is one of our best branding results. We launched the brand and maintained its communication in the first year. Part of our strategy consisted of product campaigns, events and branding from scratch. We created the #peopleofmeron concept and hashtag, “the yellow corner”, ideas that are still in use today, as well as the emblematic bright yellow personality, combined with a contemporary and young atmosphere.

• Strategy: Alexandra Crăciun

• Logo: Marius Farcaș

• Design: Iulian Tărnăuceanu

• Team: Brîndușa Inocan, Alice Mogojan, Andrei Kalman