Cluj-Napoca Christmas Fair 2018

TDC was one of our public/city-scale projects. We were commissioned by the winner of the public auction, which was a production company, to manage and implement the branding strategy and the communication & marketing, in a holistic manner. Alexandra gathered a team of communicators, copywriters, designers, photographers & more and managed them (around 20 people) in communicating a one-month happening, opened every day, dedicated to all the citizens of Cluj-Napoca. 
The concept of the city fair was “familionul”, that in a word-by-word translation would mean  “the large family”, including the pets, that usually gather around important holidays. This concept was perfected by Kumpania and then transcribed into the copywriting materials for the event. 

2018: The next year meant stepping up to the 2nd dimension of the brand and included developing a variety of materials and activities such as a newspaper, organising the social media management, press management, communication, marketing and brand management implemented by the team below: 

• Brand manager: Alexandra Crăciun

• Art director: Paul Bucovesan

• Strategy: Kumpania

• Photography: Komiti