Branding of ITA - University of Arts and Design

You have probably noticed that the BEAM team is really into arts & architecture and this project was 100% about passion. Alexandra and Ioana have met at (and have then both graduated) the same BFA program in the History and Theory of Arts, a relatively new section for the University of Arts and Design in Cluj-Napoca. The main goal of this project has been attracting new students, creating a campaign for the application month and last but not least, creating a brand for this amazing creative opportunity, both in terms of visual identity and communication aspects.

The final result? An outstanding, recognizable logo with the help of the designer Paul Bucovesan, another graduate of UAD and professional in the field, a visual territory that is used up to this day, social media accounts (Facebook + Instagram) that increased the number of registered students and a direction for further communication, positioning ITA as a strong voice in the visual arts & creative industries from Cluj-Napoca. Should we add that we have really enjoyed working on this project? :)

• Project manager: Bogdan Iacob

• Art director & communication manager: Alexandra Crăciun

• Logo design: Paul Bucovesan

• Copywriting: Ioana Trușcan