Branding of MBQ

MBQ is a Bucharest-based social enterprise working on revaluing traditional Roma craftsmanship.

They wanted to launch a mobile point in Cluj-Napoca and we were the ones who took care of the organisation for this event, as well as the interior design of this new settlement.

We have also managed the local launch and their social media accounts. Building up the visual identity has been somewhat predictable, as we wanted to bring to the spotlight the core elements of the brand: the traditional craftsmanship that was developed further on, concentrating on the floral patterns specific for the Roma heritage.  

• Client: MBQ, București, România

• Strategy: Alexandra Crăciun

• Accounting: Brîndușa Inocan, Cristina Pandrea

• Copywriting: Andrei Kalman

• Art director: David Stroe