Branding for My Transylvania

We have always admired our client, Cristian Cișmaru, for his unique way of telling stories (there’s something magical about him when he speaks) and for the fact that he succeeds in bringing elements of modernity to the countryside without altering traditions. So we built everything within this tagline: “Wavering contemporary elements with terroir and meaningful stories from Transylvania”.

After the strategy line has been set up, our beloved designer Ovi Sebastian Pop from Symbold showed up and made everything visual, as no one else could have done. We deeply respect Ovidiu for the way he treats branding and that is just one of the reasons we loved working with him.

Our branding uses this idea of weaving and this is something we want to show in the future in the illustrations for Cristi’s events as well. We kept a wider color palette for the multiple dimensions of this brand and have also built a brand architecture to help it cover the three important areas: products, experiences and vision for the territory of Transylvania.

• Strategy & copywriting: Alexandra Crăciun

• Art director: Ovidiu Pop