Branding and naming for „Poama Boierească”

This is a beautiful pro bono branding we did for some small producers we love. Their original name was „Bio Farm Recea Cristur” and we found them a brand-new name, „Poama Boierească”, and a new identity (since their target is Romanian, we decided to go for a traditional Romanian naming). We have chosen to take a minimalist approach since our target market takes design into consideration when deciding what to buy.

The branding has two main elements:

- Illustration: we used the landmarks because one of the owners is a topographer and we wanted to incorporate their essence into the brand;

- Colors: we used seasonal colors because this is the most important element of their business. If the weather is fine, their products are good. So we needed to express this dependency in some way.

• Strategy: Alexandra Crăciun

• Art director: Alexa Alexandra