Branding and naming for „Nod Verde”

Nod Verde is one of the first food-hubs in Cluj aiming to connect the small local producers to consumers, and HORECA stakeholders. “Nod” means “knot” in Romanian and Verde means “Green”. We have built its branding from scratch, including its naming, tone of voice, visual identity, communication strategy, website and social media channels. We have even organized the launching event, a cozy and colorful garden meeting with a cooking demo using local products. All these happened in 2018; starting from 2019, Ioana, our colleague, took over the communication, continuing the strategy and building Nod Verde as a brand on social media channels, newsletter, and media. Alexandra Avram, one of our talented designers, took over the visual materials starting from 2020.

• Strategy: Alexandra Crăciun

• Art director: Ștefan Asafti & Horea Gruiță

• Communication manager: Ioana Trușcan

• Design: Alexandra Avram