Branding of Sunny Side Up

Sunny Side Up means for us more than just a branding project. We have been collaborating on video/photo production for more than 10 years now and this was a team effort, both from our part and theirs too. They have been involved, from the very beginning, in the whole branding process and we have tackled together a complex strategy: starting with finding a new name that would complement their new strategy-driven approach (AV Media → Sunny Side Up), to the communication strategy, visual identity and business strategy on a long term.

We can claim that we are very proud of this naming because we think we managed to extract the essence of this brand: joyful people, full of energy, that bring a splash of color in any project that they are involved in and trust us, they put a lot of passion in their projects.

• Client: Sunny Side up (AV-Media), Cluj-Napoca, Transylvania

• Strategy & Naming: Alexandra Crăciun

• Creative direction: Ovidiu Pop

• Copywriting: Ioana Trușcan