Branding of 25th

For this restaurant concept, we have used a dynamic and rather bold approach. The owner is a young and determined person that was 25 years old at that moment. We wanted to connect the place to her own personal development and the plan was to rename and rebrand the restaurant each year with the age correspondent... 26th, 27th… and so on. This concept has never been put into practice before, but we will keep this in the “good ideas” mental drawer.

Working with one of the finest local interior designers, we put a lot of effort into the atmosphere, furniture and the general appearance that started from a very particular pattern in the floor.

• Client: 25th, Cluj-Napoca, Transylvania

• Strategy & Naming: Alexandra Crăciun

• Creative direction: David Stroe

• Interior design: Gosho Studio