Briscu is one of the ideas that never quite made it into the present, but we like it too much not to share it.

Being the personal business of a consultant specialized in medium & large companies, we have faced the challenge of rebranding and repositioning, according to the owner’s aristocratic background and work ethos.

We have started from the initial logo and took into account the owner’s family heraldry, using the heron bird (bâtlan) from the last identity. We have also managed photo sessions, the website, and created all the materials in terms of copywriting and storytelling.

The project was used for one year, receiving excellent feedback, but the owner decided, due to personal reasons, to close the business.

• Brand manager: Alexandra Crăciun

• Art director: David Stroe