Branding of Lumos

The newest and coolest place for all-day coffee&brunch needed a tailored name. Located in the beautiful main square of Sibiu Old Town, the place benefits from a lot of natural sunlight, the beautiful baroque architecture and the good vibes of a historical city visited by tourists all across Europe. We wanted this place to feel like home for those people, but for the residents as well.

The obvious reference to the Harry Potter series is a statement about the young and kind of nerdy persona of the place and the owners, complemented by a playful visual identity & communication strategy.

• Client: Lumos, Sibiu, Transylvania

• Strategy: Alexandra Crăciun

• Identity design: Marius Mariș

• Naming: Marius Mariș