Branding of RTC

This was not a brand built from scratch, but when we started working with the Romanian Testing Conference, they have reached a point where they needed a stronger and more powerful visuals and plans that needed to be translated into a visual language that would better enframes the vision.
We have worked on a strategy for the next 5 years of the conference and the core of it was the concept of “framing” - we wanted to create a frame for creativity and exploration. And since we have mentioned framing, we designed a system, that we even use up to this day, where we could incorporate different illustrations. Each year, we would use the same frame/system and we would invite artists & illustrators to display their work and their interpretation of our current theme. In 2019 we set-up the arena with the systematic work in our new brand and in 2021 we planned on creating a contest and a scholarship for illustrators from the University of Arts & Design. 

• Client: Romanian Testing Conference, Cluj-Napoca, Transylvania

• Strategy: Alexandra Crăciun

• Art director: David Stroe